Users of odnoklassniki – the audience is really unique, these are the people who appear on the network every day and yet say that they do not use the Internet.
Of course, in modern social networks content is formed not only from users’ posts, but also from advertising, which in this social network is lacking.
Promotional materials on “odnoklassniki” include jokes and legends, and the content tops the lists of the most absurd works of the Internet.
Nevertheless, this gives great potential for the realization of creative ideas.
VKontakte users perceive their social network as Facebook, but only for readers who are not serious, and they do not hesitate about anything: they can load the site with reposts of brand news, comic memes and not be shy about their own musical taste, in other words – GUILTY PLEASURES. After all, many VK users do not associate their account with their own identity, perceiving the online profile and the site as a whole as an entertainment platform.
VKontakte is a kind of a fast read – there is little text, there are pictures, people look at them, become emotional and quickly leaf through.
Facebook in Russia is a digital version of a person, an electronic passport. In Facebook, people mostly expose themselves to entertain and hide their possible shortcomings.
In Facebook, it is not common to share a brand’s news, loading the posts of friends, family and colleagues. In their posts, users mainly discuss business news, social and political issues, enter into discussions with each other, because the local user interface is more suitable for this and allows it.
Assessment of the total number of Russian Instagram users varies from 27 to 30 million people.
More than 11 million people comment or create posts themselves. This figure is constantly growing.
Most users of Instagram live in Moscow and St. Petersburg.
There are more women, but not to a great degree. Men make up an average of 35-40% of the audience. Even in the most “female” instagram regions, the number of women does not exceed 65-67%. And, the larger the city, the more men participate.